Creative Spaex
Creative Spæx is an app that allows users to effortlessly discover and book creative-focused workshops from a curated selection of trusted studios and businesses—all in one convenient platform.
[2021]
UX + UI Design
Concept
Branding
User Research
User Journey
Wireframes
Prototypes
Visual Design
UX + UI Design
Concept
Branding
Contribution
Art Direction
Branding
Graphic Design
Motion Graphics
Photo
Video
Contribution
Artwork
Kelis logo
Music Video
BTS photo & Video
Photo editing
Brand partnership
Social marketing
Gifs
Deliverables
Research & The Problem
People are increasingly turning to creative workshops to build connections and communities fragmented by isolation. Creative communities and workshops are emerging from all corners, but there's a disconnect to getting users to join some of these spaces.
Key insights I discovered:
Lack of trust is one of the top reasons users hesitate to book
Searching for workshops, users often abandon the process before booking due to being overwhelmed and decision fatigue.
People are interested in creative workshops to gain skills, build new hobbies, and connect with others.
the idea
Create an experience that allows users to quickly and easily find and reserve workshops from various trusted studios all in one place.
I mapped out the user journey to get a clear understanding of the user flow for each action page. This process helped me establish the main features the app will offer its users.
Building the flow
Wireframing
I created wireframes to outline the structure of each page. This helped me understand the relationship between elements and guided the detailed design of each page.
Research from the University of Michigan indicates that people often experience heightened creativity during their “off-peak” hours, meaning night owls may have bursts of inspiration in the late hours when distractions are few. However, energy levels and alertness are naturally boosted by daylight, creating a balanced cycle of nighttime ideation and daytime action.
I designed the app to feel playful and inviting for creative exploration and connection by using a color palette inspired by the sun's energizing hues and the creative freedom of the night.
Visual Design System
Name & logo
The name and logo is a play on symbols and sounds, empahsizing the idea of creative exploration and connection. It represents creative thinking and the connection it fosters.
Trust & Credibility
With gathered feedback from users, I discovered finding trusted businesses and knowing the type of classes the business offered was most important to the user when booking a class.
This informed how I structured the information using progressive disclosure and information hierarchy.
Final design
Creative Spaex provides essential details users seek before booking a workshop from trusted studios that they can easily refer back to. It allows them to share and add bookings to their calendar, view upcoming reservations, and obtain directions effortlessly.
